News & Blog

The path to global success is intricate and demanding, requiring a blend of deep cultural intelligence, sophisticated use of technology, expert navigation of regulatory landscapes, and innovative adaptation to technological disparities. By developing these areas, businesses can overcome global challenges and drive meaningful engagement in diverse markets worldwide, paving their path to international success.

An interview with Vistatec’s Iva Machova Smejsova, Global Language Program Manager for Strategic Accounts In a marketplace where consumer values are shifting rapidly, and diversity is more than just a buzzword, businesses cannot ignore the importance of inclusive language in their multilingual content and communications. For example, according to HubSpot, 50% of Gen Z and…

Vistatec is delighted to announce the appointment of Fotini Limes as Director of Sales. With over two decades of experience guiding leading multinational brands in their global expansion efforts, Fotini brings a wealth of expertise to her role at Vistatec. Over the past twenty-plus years, Fotini has held various senior positions in Operations, Sales, and…

Machine Translation (MT) has dramatically transformed how we use language to connect globally. From chatbots to subtitling services, MT bridges linguistic gaps and plays a crucial role in localization, translation, and global business communications.Staying aware of emerging MT trends is crucial. This knowledge is a strategic asset that can allow your business to harness the…

When selecting the correct languages for localization, it’s important to consider that this isn’t just a one-off decision to win business. Choosing the correct languages can significantly increase your international revenue and foster profitable growth. Learn why language choice is such a critical element of localization strategy and factors to consider in this process.

Edith Bendermacher, Director of Globalization Strategy and Localization Operations at NetApp, recently joined Host Simon Hodgkins on the VistaTalks podcast. With her extensive experience, Edith shared valuable insights into her role, the challenges and opportunities in globalization, and her passion for mentoring in the localization industry.

In the intricate world of life sciences, the importance of localization extends far beyond mere translation. It's a critical component that ensures patient safety, regulatory compliance, and the successful global deployment of medical products and services. María Mateos, an expert in localization and life sciences, recently shed light on the nuances of this field and…

Vistatec is delighted to announce a strategic partnership with Phrase, the global leader in cloud-based enterprise localization software. This collaboration combines the expertise of Phrase in end-to-end localization technology with the best-of-breed language services of Vistatec, delivering unified and comprehensive localization solutions to customers worldwide.

The focus on sustainability within the sportswear industry is growing increasingly popular. Consumers across the globe are more aware of the impact of their purchasing decisions on the environment. Research shows that 66% of all consumers and 75% of millennial consumers consider sustainability when purchasing. As consumers align their purchasing habits with their values, fashion…

If you want to empower your employees, leading to higher levels of success and deeper engagement with your organization, it's essential to develop an onboarding strategy that maximizes this vital time for employees and kickstarts their journey with your company. So, what are some of the benefits, tips, and challenges of successful onboarding?