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The General Theory of the Translation Company Interview with Renato Beninatto, CEO, Nimdzi Simon Hodgkins, Editor in Chief, VTQ Congratulations on your new book “The General Theory of the Translation Company”. What inspired you to write the book and did you enjoy the writing process? There is a saying that there are three things every man…

Fintech A Global Change Agent Nicole Anderson, Redsand Partners The international finance sector has undergone its biggest historical change during the last eight years, following the initial sea-change felt immediately after the 2008 financial crisis, with almost every corner of the globe impacted by a radical tightening of liquidity, unprecedented levels of regulatory scrutiny and a worldwide…

Non-Obvious Interview with Rohit Bhargava, Author, “Non — Obvious” Ailbhe Naughton, VTQ "How To Predict Trends And Win The Future” This is the 2018 Edition on Non-Obvious. How did this series of books come about? The series started eight years ago with a blog post and a PowerPoint presentation that tried to compile the biggest ideas of…

Social Media Strategy for Event Marketing Beatrice Whelan, Global Content Manager, Sage Strategy is one of the most overused words in marketing. Saying you want to have 50,000 Facebook fans, or sell 10,000 event tickets, or be the premier event in your industry is not a strategy — it is a goal. A strategy identifies the risks,…

'You Guys Here for the Web Summit?' Bronwyn Hogan, Creative Director, VTQ As I awaited departure from Dublin airport for Lisbon on a dismal November morning, I noticed through eyes that were hazy with sleep that the group of people boarding my flight were not your regular holiday-goers. They were working from laptops and switching between…

Glocality - The Quality of being Glocal* Global Brands Made Locally Relevant Unn Villius, Sibylle Eibl, Vistatec Global Marketing Global marketing needs to resonate with local audiences. Powerful messages in one language do not simply translate into another. Marketing content that appeals to people’s emotional responses requires more than translation – transcreation and local language…

Technology Landscape A Personal View of Sector Impacts Interview by Caragh O’Carroll, Fujitsu Sitting on my father’s knee, I didn’t think about the future. I was just entranced by the tiny springs and gears as he made and fixed watches. How each tiny piece had an important job to do and without that the whole couldn’t…

London Bronwyn Hogan, Creative Director, VTQ Following on from the recent launch of the European Think Global Forum, Bronwyn Hogan has been busy flying in and out of London. If you are heading to London here are Bronwyn’s top 10 things to see in London. Tower of London Located on the North Bank of the…

Laser Photonic Displays A Green Revolution in Display Technology Helping Children and Economies Paras Chheda, Gl-Ad Tech With the world moving towards more environmentally friendly technologies, an Indian Photonic scientist — Pankaj Gohil — has invented a new display technology. The technology is called LPD (Laser Photonic Display) and represents a green revolution in the field of display technologies. Gohil…

Disruptive Marketing Interview with Geoffrey Colon, Author of Disruptive Marketing Simon Hodgkins, Editor in Chief, VTQ Tell us about Geoffrey Colon and what you do at Microsoft? I’ve been at Microsoft for five years. I arrived here in 2013 right when Steve Ballmer was stepping down and they were searching for a new CEO candidate.…