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Localized Marketing Campaigns - Your Ultimate Guide to Success Maximizing return on investment is every business's ultimate goal. Various brands are constantly looking for foolproof strategies to achieve this feat. But in the advertising and marketing world, one fact remains true—the more targeted your content is, the more it will resonate with your audience.  For…

The Think Global Forum Announces New Awards Judging Panel DUBLIN | OCTOBER 04, 2021 The Think Global Forum is pleased to announce a new panel of judges for the Think Global Awards 2022. The new judging panel will review and score the submissions currently being received for the 16 awards categories. The new judges announced…

VistaTalks Ep -Mathilde Jakobsen Mathilde Jakobsen is the Co-Founder of Fresh.Land, a disruptive food-tech startup that is digitizing and shortening the food supply chain, connecting farmers and consumers directly to a more sustainable and equitable model. All products are natural without surface treatment and freshly harvested for every shipment. Fresh.Land reduces the carbon dioxide footprint…

Celebrating International Translation Day Did you know? September 30 is International Translation Day! Recognized since the Federation of Translators (IFT) foundation in 1953, it acknowledges the essential role that translators play in our increasingly globalized world. The annual celebration coincides with the Feast of Saint Jerome, which honors the eponymous Bible translator and patron saint…

Global Content Operations Readiness Post-Pandemic Originally published for The NewComm Global Group blog, 'Not Your Mom's Global Markets.'My mother called me one day during the first lockdown in March 2020, bragging about how her online order of Nespresso coffee capsules had just been delivered! This was the first time that she had ordered anything online…

Transcreation: When Do You Need It? Bad translations may be good for a laugh, but they also damage brand image. American fast-food chain KFC discovered this the hard way when its famous slogan “Finger-lickin’ good” became “We’ll eat your fingers off” in China. And KFC is far from the only company to make such a…

Empowering Your Business With Global Self-Service Digital transformation driven by a global pandemic has increased the need for digital customer-first self-service platforms. The following is the second excerpt from the ebook Empowering Your Business with Global Self-Service by Visatec as part of Vistatec's Digital First initiative. Click here to read the first except Table of…

Grow Global While the World's On Wait - Featuring Professor Sasha Strauss Episode 1 of All Things Global, titled Grow Global While the World's On Wait, was hosted by Suzanne Frank and Lara Daly, Vistatec. A presentation was delivered by Professor Sasha Strauss, a UCLA Anderson School of Business graduate and professor, an annual inspirational…

VistaTalks Ep - Unn Villius Unn Villius is the Chief Sales Officer at Vistatec; after ten years in the localization industry and various positions - everything from Swedish Localizer to Engineering Manager - Unn joined Vistatec in 1997. She helped set up Vistatec's US operations in early 1998 and is now its Chief Sales Officer.…

Empowering Your Business With Global Self-Service Digital transformation driven by a global pandemic has increased the need for digital customer-first self-service platforms. The following is an excerpt from the e-book Empowering Your Business with Global Self-Service by Visatec as part of Vistatec's Digital First initiative. Table of Contents In today's digital age, businesses provide consumers…