Vistatec Brand Guidelines

The purpose of this guide is to give you an overview of the key elements of the design and a few examples of how to apply it. We recommend that you read through this guide before starting any design work. We aim to give you all the help we can to produce high-quality, consistent design that brings our brand to life. Whether you are a member of staff, a supplier, or a partner, you must follow these rules. A brand is made of a combination of elements to be used in different applications. These guidelines will explain how to use the elements so that our style and brand are used correctly. Every application must maintain the ‘spirit’ of the identity and be well-designed.

Excellence // Integrity // Client-Focused // Agile // Visionary

There are 4 main corporate colors that should be reproduced as accurately as possible in any medium.

1. PMS: Pantone Matching System
2. CMYK: 4-color process = Cyan, Magenta, Yellow, Black
3. HTML: web safe hexadecimal value
4. RGB: Digital Red, Green, Blue values

The secondary colors below have been specifically selected to complement the primary corporate colors. The use of these colors is not mandatory, nor are other colors prohibited. Choosing from this palette, however, will provide consistently strong results.

1. CMYK: 4-color process = Cyan, Magenta, Yellow, Black
2. HTML: web safe hexadecimal value
3. RGB: Digital Red, Green, Blue values

There are 4 main corporate colors that should be reproduced as accurately as possible in whichever medium they are used.

1. PMS: Pantone Matching System
2. CMYK: 4-color process = Cyan, Magenta, Yellow, Black
3. HTML: web safe hexadecimal value
4. RGB: Digital Red, Green, Blue values

Empty headThe logotype comprises the name and symbol. These elements should be used in conjunction (locked-up) with each other and in the approved colorways.

This section outlines and explains the various logotype versions. They can be obtained in various file formats, including EPS, JPEG, and PNG files. Please study this section before using the logotype.

Unique logos are not allowed, without exception. This undermines efforts to build a unified Vistatec brand. Please contact the Marketing Team if you have questions or concerns (vistatecmarketing@vistatec.com).

The logotype has been created in several colorways, which are explained in more detail in this section. Do not try to alter or recreate any aspect of the logotype. Use only the logotype that has been supplied and approved.

For documents with high-quality print reproduction, it is best to render the logotype in its four corporate colors. Always try to get a good color match.

When the color version is not possible, there are reversed, white, black, and grey versions. The logotype can appear on a colored background. It should only appear in an approved corporate color or one that will ‘hold’ the detail. Make sure you are using the correct version of the logotype.

The logotype can be on a colored background depending on the quality and contrast of the background.

An exclusion zone—the minimum unobstructed area around the logotype—has been developed to make sure that the logotype is sufficiently prominent. For all logos, the exclusion zone is determined by the size of the ‘tec’ in Vistatec. The measure of this space is the minimum unobstructed area around the logotype.

Do not allow type, rules or any other graphic device into this area. An acceptable colour may run through the entire background as specified in Section 2.2.

For clarity and reproduction quality, do not use any logotype smaller than the one shown (30mm). Use the correct version of the logotype depending on the size requirement and reproduction quality.

On all documents, the brand name should always appear as one word, with a capitalized V and a lowercase ‘tec’:
Vistatec

If you need a Vistatec logotype or any other artwork, please contact vistatecmarketing@vistatec.com