Translation and Localization

Reaching your global audience in their language is mission critical. It strengthens brand image, builds trust, enhances user experience, deepens connections, and ultimately drives international market share and revenue.

Localization goes much deeper than translation. It is the process of adapting products, concepts, and content to a particular locale – be it a country or a region. In the age of highly personalized content, it can even include adapting content to a specific user’s needs.

True localization spans a wide variety of elements. Tone, formality, specialist terminology, and nuanced expressions that accurately impart the same meaning in a different language are fundamental, but there is much more. Visual elements, accents used in audio (see VistatecSpeech), cultural and geo-economic references, date and time notation, units of weights and measures, currencies, local laws and regulations – the list goes on - also need to be taken into consideration.

Some of the most-renowned companies in the world partner with Vistatec to manage their end-to-end localization requirements. Using the right mix of human expertise, language technology, AI, and automation, our nuanced adaptations of products, concepts, and content successfully convey our customers’ brands to their worldwide users. Our expert linguists, tailored solutions, and curated program management are foundational in creating the long-term partnerships we’re known for. Our ISO-certified processes ensure that we adhere to the strictest formal standards and requirements. This is of particular importance in regulated and compliance-driven industries.