News & Blog

Within the life sciences industry, products and solutions often have a truly global reach, meaning the importance of comprehensive marketing communications (marcomms) cannot be overstated. Simply translating content into different languages is not enough—successful communication relies on meaningful localization to connect with diverse audiences in their cultural context. If you are launching a new product,…

Vistatec Life Sciences - In Focus Podcast Ep 09 - Reem Yunis https://youtu.be/-gfJ8kEZ0_8 Dr. Reem Yunis, an accomplished scientist and life sciences consultant, joins Life Sciences - In Focus Host Karen Tkaczyk. With an extensive career spanning genetics, clinical research, and cutting-edge technology, Reem's insights shed light on how life sciences are evolving. From Genetics…

As your business grows globally, it's important to go beyond just translating content—you need to make localization a key part of your overall strategy. In this chapter of Vistatec’s Executive Guide to Localization, we’ll dive into how localization can add real value to your business. You’ll also get a clear roadmap for building the skills…

Professor Martin Curley, a well-known and respected figure in the world of digital health and innovation, joins VistaTalks Host Simon Hodgkins. With an illustrious career spanning over three decades in IT and healthcare, Professor Curley is known for his forward-thinking initiatives in transforming healthcare systems worldwide. Currently a Professor of Innovation at Maynooth University, Curley…

Global Impact in Clinical Trials: Strategies for Success Today, medical companies recognize the need for patient cohorts in clinical trials to resemble the affected populations. As these clinical trials become increasingly multicultural and decentralized, linguistic, cultural, and technological considerations add to the complexity of ensuring inclusivity and accessibility.   Effective localization for global decentralized clinical trials…

In today’s market, it’s not enough to just reach new audiences—you need to genuinely connect with them. Localization is at the core of thriving in the global marketplace. But with all its complexities, how do you make it work? We’re sharing a chapter from Vistatec’s Executive Guide to Localization to allow you to explore the…

At Vistatec, we are committed to creativity and a strong sense of community among our employees. The recent Letter Quest initiative is a great example of how we bring our ethos to life. The initiative encouraged everyone to take a fresh look at the world around them. What Did Letter Quest Involve? Letter Quest was an exciting challenge…

What the research community has known for a long time recently became front-page news: Biomedical research has a diversity problem. Historically, clinical trials have enrolled primarily younger, white male participants. This has led to gaps in understanding treatment effectiveness in various populations and is also concerning from a health equity and public health perspective. Against…

In this VistaTalks episode 153, host Simon Hodgkins is joined by Astrid Illum, Director & Product Leader of Audience Interaction at TV 2 Danmark, to discuss her inspiring transition from the international logistics giant DFDS to a diverse and locally focused media landscape at TV 2. Astrid offers a refreshing glimpse into her journey, new…

Anyone who has ever sat behind the wheel of the right car or on the saddle of the right motorcycle knows they are much more than a means of transport. That feeling of freedom and power comes to life—as it has for decades—in Italy's Motor Valley.Motor Valley and the broader global automotive industry are vast…