Blog
Lets TalkApplying Design Methodology to Business – VistaTalks Ep 95
How can the design methodology help you grow your business? In this episode, guest Ainslie Peters joins host Simon Hodgkins
Read MoreMeet our Life Sciences Program Manager: Jackie Janeri
Meet Vistatec's Life Sciences Program Manager - Jackie Janeri Vistatec was founded on the passion of accelerating global commercial success in business and technology, connecting international audiences with compelling content and product experiences from various brands and companies. Although we prioritize fast-tracking brands to the market with reduced cost and overhead, we genuinely value the…
Read MoreCelebrating Vistatec’s 25 Years Within the Localization Industry – VistaTalks Ep 94
How has Vistatec helped shape the localization industry over the past 25 years? In this episode, host Simon Hodgkins is joined by guests Thomas Murray, Vistatec CEO, Patrick Kelly, CCO, Siobhán Gantly, CHRO, Unn Villius, CSO, Phil Ritchie, CTO, Jerry Lane, IT Director, Adam Thompson, CFO, and Yvonne McNamara, COO.
Read MoreThe Art of Business Storytelling – VistaTalks Ep 93
How do you use storytelling to boost brand identity? In this episode, guest Timea Kadar joins host María Roa. Timea is an open-minded, fast-thinking, and experienced marketing professional. She recognizes good ideas, the potential in people, opportunities, and marketing strategy.
Read MoreLocalization – Where Does Linguistic Testing Fit?
Localization (L10n) is a highly collaborative process. Language and cultural experts must work with software engineers, UX designers, and marketing strategists to deliver an integrated product. This interactivity is critical to ensure that the final functionality, aesthetics, and messaging complement one another. Still, with that many moving parts, errors and oversights are inevitable. That's why…
Read MoreBuilding Brands, Partnerships, and Expanding Internationally – VistaTalks Ep 92
How to build brands, partnerships, and expand internally. In this episode, guest Valerie Brown joins host Simon Hodgkins. Valerie is the CEO of the Val Brown Group, where they work with CEOs, CMOs, Entrepreneurs, and Business Owners to drive company growth through brand strategy. Valerie has helped brands like Hard Rock Cafe, City Winery, Nashville’s…
Read MoreAmplifying Belonging in Global Corporate Cultures
Amplifying Belonging in Global Corporate Cultures Everyone wants to feel like they belong. Yet, according to a 2021 McKinsey & Company survey, 51% of employees who quit their job did so because they lacked a sense of belonging. And 46% cited a desire to work with people who trust and care for each other. So,…
Read MoreAre You Interested in a Career in Localization?
While translation is integral to localization, the industry goes far beyond communicating in the same language. It's an entire process that provides personalized customer experiences that incorporate culture, languages, lifestyles, financial behavior, and values into promoting products and services. To choose the localization role that would be a good fit for your career goals, learning…
Read MoreBest Practices for Building a Global Center of Excellence
he Director of Localization at Roku, Nicole, draws on her wide-ranging involvement (Paramount, Riot Games, Netflix, Blizzard, Snap) in content and localization to add additional flavor and gravitas. Even if you don’t agree with the nuance of some of her discussion points, you’ll come away with a clear understanding of how she thinks and how…
Read MoreHow Speaking Multiple Languages Benefits Diverse Communities – VistaTalks Ep 91
What are the inherent benefits of being multilingual? In this episode, guest Tatyana Sergeyeva joins host Simon Hodgkins. Tatyana is the Vice President, Credit Cards & Retail Services at Wells Fargo and is on the WorldChicago Board of Directors.
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