Blog

What considerations does a unicorn company have to take into account when devising its global strategy? In this episode, guest Kristine Sheikh joins host María Roa. Kristine is a customer-centric, high-performing, driven leader with 13 years of experience and a passion for strategy. She is focused on creating globally consistent, yet locally relevant integrated expansion…

Founder of CSA Research, thinker, researcher, and deep-dive master Don DePalma joined All Things Global Powered by Vistatec to discuss, well, a lot. Don’s incredibly important blog post, “Mastering Globalization in the De-Globalization Era,” should be required reading for everyone in the localization business, and it serves as the foundation for the conversation.

Vistatec announces the appointment of Daniela Fogaça as Marketing Solutions Project Manager Vistatec is excited to welcome Daniela Fogaça as the new Marketing Solutions Project Manager. Daniela holds a first-class honors degree in Marketing from the National College of Ireland and has experience working with a range of markets and multicultural clients as a digital…

Is your company looking to expand globally? In this episode, guest Diana Georgieva joins host María Roa. Diana is the Senior Localization Manager at Pleo. An expanding unicorn company, Pleo is the spending solution for forward-thinking teams everywhere. The Pleo smart company cards empower thousands of businesses across Europe. Diana is responsible for building the…

In theory, expanding your eCommerce business to new markets sounds like a great idea. After all, you don't need to open new physical stores just to grow your business. But what happens if new markets come with different audiences with different expectations, cultural references, and environments?

Vistatec Welcomes Meredith Hutchinson, Marketing Solutions Project Manager Vistatec is delighted to announce the appointment of Meredith Hutchinson as the new Marketing Solutions Project Manager. Meredith holds a master’s degree in Management & Marketing from University College Cork and a bachelor’s degree in English and French from Albion College. She has eight years of experience in project…

What does it take to plan and execute a world-class event? In this episode, guest Elaine Sugar joins host Simon Hodgkins. Elaine is a Mental Wellness Advocate and Founder of the non-profit organization M.A.P.S.

We have compiled a helpful list of some of our popular articles. Whether you are a localization leader blazing a trail or looking to captivate and inspire your audience as you grow internationally, these articles are certainly popular! How to Kick-Start Your Localization Strategy It happened! Your CEO came to the realization that to maintain…

What effect will Machine Translation (MT) have on the Localization Industry, and how can you prepare? In this episode, guest Poppy Middleton joins host María Roa

User experience (UX) is critical to ensuring that your users are satisfied with the product or service you have to offer them. One aspect often overlooked by the UX evaluation is the importance of localization and how it may improve user interaction and integration. Is your user experience truly optimized? If you haven't been taking…