News & Blog

Kevin Freedman, Founder and CEO of Freedman International, joins Host Simon Hodgkins for an insightful conversation about international marketing, brand agility, and the evolution of creative campaign delivery. The discussion is rich in experience, hard-won lessons, localization insights, and practical guidance for anyone navigating the intersection of global branding.  From Economist to Global Brand Specialist …

Vistatec is proud to announce the launch of our newly redesigned website. We offer visitors a fresh, informative, and engaging experience to showcase our services. The new site is in complete alignment with our dedication to innovation, transparency, and excellence in localization and global content. One of the most exciting additions to the new site…

Video is one of the most effective ways to reach multilingual audiences, but the cost and time required to localize large volumes can deter teams from localizing more than the most critical content. However, making this choice hinders growth and compromises the user experience: according to one study, video accounts for 82.5 percent of all…

Jana Straiton is the Founder and Managing Director of Renegade Marketing. She joins Host Simon Hodgkins for this sharp and insightful conversation about building bold brands in a crowded digital landscape. With a career spanning major players like Adobe and PayPal, Jana brings significant experience to the table, along with a rebellious approach to branding…

Clinical trials are the backbone of the life sciences industry. Their role in advancing our knowledge and bringing new treatments to market is undisputed. Increasingly, these trials are being conducted across multiple sites in different countries. This not only creates additional requirements regarding language translation and intercultural communication but also greatly increases the challenges and…

Modern technology presents an opportunity for businesses of all sizes to expand beyond geographical boundaries and reach new audiences. However, global expansion isn't without dangers that can lead to lost profits or even permanently impact your brand. Failing to recognize cultural nuance in different countries and regions can alienate your target audience and result in…

On Tuesday, July 22, 2025, the Unleash AI for Business Summit will bring together founders, marketers, and operators from high-growth companies to share practical, proven AI strategies. The event runs from 9:00 AM to 4:00 PM PST / 12:00 PM to 7:00 PM EST and will feature live interviews with leaders running businesses with revenues…

Melanie O'Connor, Head of Marketing at BDO Ireland, speaks with Host Simon Hodgkins about her journey from elite swimming to strategic marketing leadership. Melanie brings a refreshing perspective to marketing, emphasizing the importance of adaptability, strategic thinking, and challenging the status quo.  A Unique Marketing Philosophy  Melanie's approach to marketing is refreshingly pragmatic: "Every business…

When you develop a product or service that lands perfectly, you know how to use that success to generate more buzz and make long-term customer connections. But achieving this connection across various regions isn’t always easy. Global brands catering to audiences across multiple regions need insight into what customers love so they can craft campaigns…

With over 40 sessions and more than 80 speakers, this year’s LocWorld53 Malmö marked a significant shift in how the localization industry thinks and operates. Real-world AI applications, cross-functional collaboration, and many more insightful topics were on the table for discussion. The focus was on integration, outcomes, and new definitions of quality. Vistatec’s Emma Hilton was there…