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The Localization Challenge: How to Thrive in the Global Marketplace

In today’s market, it’s not enough to just reach new audiences—you need to genuinely connect with them. Localization is at the core of thriving in the global marketplace. But with all its complexities, how do you make it work? We’re sharing a chapter from Vistatec’s Executive Guide to Localization to allow you to explore the…
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Letter Quest: Finding Vistatec in the World Around Us

At Vistatec, we are committed to creativity and a strong sense of community among our employees. The recent Letter Quest initiative is a great example of how we bring our ethos to life. The initiative encouraged everyone to take a fresh look at the world around them. What Did Letter Quest Involve? Letter Quest was an exciting challenge…
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Life Sciences — In Focus: FDA Diversity Action Plans: Deciphering the Guidance and its Consequences

What the research community has known for a long time recently became front-page news: Biomedical research has a diversity problem. Historically, clinical trials have enrolled primarily younger, white male participants. This has led to gaps in understanding treatment effectiveness in various populations and is also concerning from a health equity and public health perspective. Against…
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Audience Interaction, Content, and Technology at TV 2 Danmark with Astrid Illum — VistaTalks Episode 153

In this VistaTalks episode 153, host Simon Hodgkins is joined by Astrid Illum, Director & Product Leader of Audience Interaction at TV 2 Danmark, to discuss her inspiring transition from the international logistics giant DFDS to a diverse and locally focused media landscape at TV 2. Astrid offers a refreshing glimpse into her journey, new…
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How Italy’s Motor Valley Has Shaped the Global Automotive Industry

Anyone who has ever sat behind the wheel of the right car or on the saddle of the right motorcycle knows they are much more than a means of transport. That feeling of freedom and power comes to life—as it has for decades—in Italy's Motor Valley.Motor Valley and the broader global automotive industry are vast…
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Life Sciences – In Focus – Ep 8 with Bre Grigano

In this episode of Vistatec Life Sciences - In Focus podcast, Host María Mateos talks with Bre Grignano, a leader who brings her experience from the life sciences, sports, and philanthropic sectors to the forefront of the conversation. As the Associate Director of Business Development at HiRO (Harvest Integrated Research Organization), Bre helps advance clinical…
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International Translation Day: Driving Global Business

Few tools help us connect more deeply than language. It is the cornerstone of global communication and a driving force in international trade and commerce. At Vistatec, we proudly celebrate International Translation Day—not just because it’s at the heart of what we do but because translation and localization help shape progress and success.Businesses are more global than…
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Content Localization: The Advantages of Using AI Strategies

Artificial Intelligence (AI) has exploded in popularity. Seemingly overnight, chatbots, image generators, and AI videos are now ubiquitous. They're being used to write content, integrated into search engines, and adopted by countless companies. Some breakthroughs in AI generation technology have enabled capabilities that were once thought impossible. Could it prove incremental in boosting your content…
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The Brave, Bold, Brilliant Approach to Global Business with Jeannette Linfoot – VistaTalks Episode 152

Jeannette Linfoot, the former corporate CEO turned entrepreneur, mentor, and investor, shared invaluable insights on leadership, business growth, and the importance of being "brave, bold, and brilliant" in global business. Over the last 30+ years, Jeannette has successfully implemented this approach into the businesses she ran as a corporate CEO and the many companies and…
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Tips for Sustainable Remote Work: Creating Eco-Friendly Home Offices

It's no secret that remote work and eco-friendly home offices play a crucial role in creating a greener, more sustainable future. A 2023 study by Cornell and Microsoft found that remote workers can have a 54% lower carbon footprint compared to onsite workers. This reduction is attributed to factors like decreased energy usage, elimination of…
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