News & Blog

Global Content Operations Readiness Post-Pandemic Originally published for The NewComm Global Group blog, 'Not Your Mom's Global Markets.'My mother called me one day during the first lockdown in March 2020, bragging about how her online order of Nespresso coffee capsules had just been delivered! This was the first time that she had ordered anything online…

Transcreation: When Do You Need It? Bad translations may be good for a laugh, but they also damage brand image. American fast-food chain KFC discovered this the hard way when its famous slogan “Finger-lickin’ good” became “We’ll eat your fingers off” in China. And KFC is far from the only company to make such a…

Empowering Your Business With Global Self-Service Digital transformation driven by a global pandemic has increased the need for digital customer-first self-service platforms. The following is the second excerpt from the ebook Empowering Your Business with Global Self-Service by Visatec as part of Vistatec's Digital First initiative. Click here to read the first except Table of…

Grow Global While the World's On Wait - Featuring Professor Sasha Strauss Episode 1 of All Things Global, titled Grow Global While the World's On Wait, was hosted by Suzanne Frank and Lara Daly, Vistatec. A presentation was delivered by Professor Sasha Strauss, a UCLA Anderson School of Business graduate and professor, an annual inspirational…

VistaTalks Ep - Unn Villius Unn Villius is the Chief Sales Officer at Vistatec; after ten years in the localization industry and various positions - everything from Swedish Localizer to Engineering Manager - Unn joined Vistatec in 1997. She helped set up Vistatec's US operations in early 1998 and is now its Chief Sales Officer.…

Empowering Your Business With Global Self-Service Digital transformation driven by a global pandemic has increased the need for digital customer-first self-service platforms. The following is an excerpt from the e-book Empowering Your Business with Global Self-Service by Visatec as part of Vistatec's Digital First initiative. Table of Contents In today's digital age, businesses provide consumers…

Six Styles Of Emotional Leadership In 2002, Daniel Goleman, in collaboration with Richard Boyatzis, and Annie McKee, released a revolutionary book, Primal Leadership: Realizing the Power of Emotional Intelligence. The book outlined six leadership styles that focused on emotional intelligence and situational importance.  The concept is that different situations and individuals require different leadership styles…

VistaTalks Ep - Mel McVeigh Mel McVeigh is VP of Product Commerce & Consumer Brands at Condé Nast. Mel is responsible for leading key brands globally across the portfolio - Vogue, GQ, Condé Nast Traveller, Arch Digest, Allure and is now leading the transformation of new revenue opportunities within the commerce space. Mel has worked…

Fifth Annual Think Global Awards Dublin, Ireland | Mountain View, California - September 1, 2021 – The Think Global Awards goes live for the fifth year of the international awards. The Think Global Awards 2022 is open for entries from September 1 - November 30, 2021. There are 16 unique categories available to enter. The…

Designing Content for International User Experience Global internet penetration is massive and growing, with over 4.66 billion internet users worldwide, which amounts to 60% of the world's population. To remain competitive in an increasingly international market, companies must find a way to bring design, UX, and localization together into one unified process. Unfortunately, putting aside…