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There are good reasons why entering new global markets presents challenges even to the most experienced and sophisticated brands. Because our shared understanding of selling to new customers is often limited strictly to translation — meaning a one-to-one exchange between a source language and an equivalent target language — the complexities in shifting to a…

Podcasting is popular among professionals and the general public. Some individuals dedicate themselves to hosting shows full-time, but others use podcasting to enhance their business. Although, as consumers, we are naturally programmed to respond to visuals, the podcast industry has grown significantly.

In this episode, host Simon Hodgkins is joined by Lee Densmer. Lee helps companies create content experiences that bring their global customers closer to the brand. She believes that content can make or break your brand and that content builds relationships, and relationships drive revenue.

Our client is a highly regarded global shipping and logistics company and one of the world’s largest vehicle and passenger ferry operators. The client wanted to improve localization process and quality, deploy a 21st-century digital strategy, and address a lack of visibility.

The language and localization industry is constantly evolving. Over the last few months alone, we have seen tremendous changes throughout the industry, especially regarding AI and translation. We asked our Chief Sales Officer, Unn Villius, a few questions about her time in localization and what she sees for the future of our rapidly changing industry.

With 72% of consumers stating that they prefer to purchase from brands that promote diversity, equity, and inclusion (DEI), global brands need to pay close attention to DEI in their content and messaging. LSPs, collaborating with their clients' internal DEI and Localization teams, can recommend ways to integrate DEI into global messaging to support local…

In this episode, Annette Lawlor, CEO and Founder of Lion People Global, a localization-specific recruitment company, joins host María Roa. Annette is responsible for making connections to drive revenue growth within the global language industry, digital media, and, lately, the AI industry through its mergers & acquisitions and talent & training solutions.

What is the Impact of AI and Generative AI For Localization? In November 2022, ChatGPT introduced generative artificial intelligence (AI) to the public. The chatbot generates original text using large language models (LLMs). It’s not the only LLM available, but ChatGPT’s popularity highlights its maturity and visibility. It demonstrates how generative AI can be essential…

In a crisis or disaster, it is generally agreed and understood that timely, clear, and accurate communication is essential. It is not as clear that this communication needs to be in multiple languages and formats and delivered across many different channels. Our increasingly multilingual and multicultural societies demand a multilingual approach to crisis communication, and…

Neural machine translation (NMT) has revolutionized the language services industry, enabling providers to deliver large volumes of translated content quickly, affordably, and accurately. This presents a problem for low-resource languages (LRLs) that need more linguistic resources, such as extensive parallel corpora, annotated data, and pre-trained language models.