News & Blog

While translation is integral to localization, the industry goes far beyond communicating in the same language. It's an entire process that provides personalized customer experiences that incorporate culture, languages, lifestyles, financial behavior, and values into promoting products and services. To choose the localization role that would be a good fit for your career goals, learning…

he Director of Localization at Roku, Nicole, draws on her wide-ranging involvement (Paramount, Riot Games, Netflix, Blizzard, Snap) in content and localization to add additional flavor and gravitas. Even if you don’t agree with the nuance of some of her discussion points, you’ll come away with a clear understanding of how she thinks and how…

What are the inherent benefits of being multilingual? In this episode, guest Tatyana Sergeyeva joins host Simon Hodgkins. Tatyana is the Vice President, Credit Cards & Retail Services at Wells Fargo and is on the WorldChicago Board of Directors.

Improve your global customer experience with language quality management (LQM)​ We are releasing a new series of articles, “Content With Purpose.” Twelve dedicated localization-focused articles on helping you connect and grow worldwide. Last month’s article focused on globalizing your content with localization. This month we look towards improving your global customer experience with language quality…

Machine translation is on the rise. As more companies adopt machine translation, there is growing evidence that translating first with a machine and adjusting with human revision is faster and more cost-effective than human-only translation in many domains while still capable of achieving human translation quality where this is the objective.

Building your brand presence is vital in the digital age, but how exactly do you build a brand effectively? In this episode, guest Carolyn Kremins joins host Simon Hodgkins. Carolyn has played a vital role in launching and rebuilding some of the most well-known media brands, including Epicurious, Condé Nast Traveller, The Week, Cookie, Brides,…

How has the print industry adapted to the digital transformation movement? In this episode, guest Bobby Power joins host Simon Hodgkin. Bobby is the creator and publisher of Go Wild Magazines.

What is impostor syndrome and how do you deal with it? In this episode, guest Frederique Murphy joins host Maria Roa. Frederique is a highly engaging, leading global voice around mindset transformation.

Globalization (g11n) and localization (l10n) often sound like similar concepts commonly used interchangeably. While they have some similarities, they are not entirely indistinguishable.

How will marketing change in the future? And how does that impact the work we do? guest Gregory Twohig joins host María Roa. Gregory is a driven and enthusiastic marketing professional with experience across B2B sales, brand management, and content creation.