News & Blog

Localization is far more than a trend or a buzzword. It is an essential strategy that allows you to customize the content you provide based on the unique needs of your target market, their location, target language, and other important elements determined by geography and culture. By utilizing the right localization strategies, you can increase…

We have entered the age of global video. As national video consumption barriers continue to erode, new approaches are necessary to optimize the user experience. Enter video dubbing, a concept that has increased in some countries for decades but is just making its name in others. When done correctly, it is a perfect example of…

In this episode, Angelica Palli joins host María Roa. Angelica is a Product Localization Manager at Babbel. Angelica is a passionate learner with a fondness for foreign languages and personal growth. She strives for efficiency and clarity in everything she does, and although her background is 100% localization, she is very marketing-oriented. Babbel has 13,000…

Almost 40% of marketers now use machine translation in their localization efforts. While that strategy brings undeniable benefits, its drawbacks can be just as significant. Fast work only matters when it does not come at the expense of accuracy. Enter Machine Translation Post-Editing (MTPE), a process that seeks to retain the benefits of machine translation…

There are many misperceptions about creating products for global markets. One common belief is that translating from one language to another is all that’s needed to succeed. While many focus on the increased revenue and competitive advantages from new markets, the investment and planning required to create localized products aren’t always fully understood. Localization is…

Exceptional managers can make a huge difference for employees and companies alike. They can make the difference between an employee quitting or sticking with the team, and great managers help encourage employee productivity, creativity, engagement, and innovation. While anyone can learn how to become a great manager, managers need to understand the key characteristics of…

In this episode, Alfonso González Bartolessis joins host María Roa. Alfonso is a localization professional who has developed his career as a translator, translation manager, and university teacher. He has founded and co-founded several companies and currently works as a Senior Localization Manager in Germany for Sinch. Alfonso has created the localization department for more…

Various statistics can power your organization to prioritize a more inclusive workplace culture. For example, statistics gathered by Built In notes that "Diverse companies enjoy 2.5 times higher cash flow per employee;" they also found that 75% of job seekers prioritize diverse companies in their job searches. For many stakeholders inside and outside your organization,…

In this episode, Elizabeth Doss joins host María Roa. Elizabeth is an animated GIF sticker artist. She helps brands and businesses create gifs that lead to greater awareness and engagement on a local and global scale. Whether through social media marketing, email marketing, or even a website. Elizabeth's work in animated GIFs has already grown…

Vistatec is delighted to announce that they are the Diamond Sponsor for GALA 2023, a significant Globalization and Localization Association worldwide industry event. Vistatec has been a long-time GALA member and is excited to engage as a major sponsor for the upcoming event. The company previously collaborated with GALA in November 2022 to host a…