Vistatec today announced that it has appointed Michele Smith as Senior Vice President of New Business Development Worldwide, effective immediately. The appointment of Ms. Smith, a leading localization executive, signals a focus on growth and innovation to further develop global clients for one of the world’s leading localization companies.
"The team here at Vistatec agree that Smith’s track record in the industry, and in-depth knowledge, helps make her the right leader for Vistatec in the area of new business growth at this time of enormous industry opportunity," commented Tom Murray, CEO at Vistatec.
Smith said, "I am honored and delighted to lead the new business growth for Vistatec. I look forward to working with the company’s dedicated employees, to bring their expertise and innovative products and services to brands all around the world."
Most recently, Smith was responsible for the Travel and Hospitality industry sector at Vistatec and will remain closely linked to this and other industries in her new capacity. The company’s suite of services including translation, localization, global digital marketing, engineering, testing and technology services along with content creation, language quality consultancy and media services will all be a focus of Smith and her expanding global team.
Vistatec CCO Patrick Kelly said, "Michele is a well-known, visionary leader in the language industry, she is perfectly placed to enhance our new and existing global services while working with many of worlds best known brands."
"Our industry leading solutions will continue to enhance relationships and partnerships with new and existing companies, there is a lot to do and I can’t wait to get started," Smith said.
Smith recently helped to launch the Think Global Forum, a global thought leadership initiative focusing initially on the technology and travel sectors.
Vistatec have been helping some of the world’s most iconic brands to optimize their global commercial potential since 1997. Vistatec is one of the world’s leading localization solutions providers. HQ in Dublin, Ireland, with offices in Mountain View, California, USA.
Michele Smith Information
Michele is an established industry professional with a track record of surpassing multimillion dollar quotas within highly competitive markets. An exceptional communicator with a consultative style. She has Fortune 500 account management approach and exceptional problem solving abilities with a keen client assessment aptitude. Michele Smith was most recently Director of Sales, Travel and Hospitality, North America at Vistatec where she managed sales for the company’s suite of solutions for the sector.
Prior to joining Vistatec, Michele worked at Lionbridge as Business Development Director, Global Travel, Hospitality & Entertainment along with senior positions at Living Social, CSA and also serving as a board member of PATA. Michele’s career began at global financial firm De Lage Landen and she has held positions at United Airlines, Royal Caribbean International, Vacations .com and Expedia.
Media Contact: Simon Hodgkins, Chief Marketing Officer